|new slogan logo|
MANILA- The Department of Tourism (DOT) has revealed the new slogan and logo to be used in global advertising to attract foreigners and balikbayans to the Philippines.
Data shows about 3.7 million arrivals from abroad in 2011 it also includes Balikbayan Filipinos. With this new sloagan and advertising campaign, the DOT secretary Ramon Jimenez Jr. expects foreign arrivals to increase at 4.2 million by the end of the year.
Another comment asked if it was fun in the Philippine for incompetent policemen to arrest a couple from Norway by mistake. The writer said this kind of news, plus details of corruption and kidnappings, flashed all over the world, will always keep foreigner tourists away.
Others criticized the campaign for bombing again (palpak na naman), for being funny because it was made by “abnoy” authors (slang for abnormal person), for being bland and uncreative.
Two neutral comments said the logo—featuring the pixelized detail of a colorful straw mat (banig)—looked good but was more appropriate for a business campaign than for tourism promotion. Two suggested more work and research should be done. A comment, by Pintor, did not praise the campaign or the art but berated the negative commentators who should share their ideas if they have any.
The said slogan was said used in Switzerland 'its more fun' slogan in 1954. Finance Secretary Cesar Purisima said intellectual property rights expire after 50 years. Now it has been 61 years since the slogan has been used
Some critics preferred the old slogan "WOw! Philippines".
It may be true that its more fun in the Philippines but Wow Philippines was a better tourism slogan. Because the Philippines will Wow! you with its beautiful places, warm people and beautiful Filipinas.
Despite many natural wonders an islands composed of more thant 7,000, the Philippines are still behind in attracting tourist compared to its Southeast Asian neighbors.
Actually tourism in this country will boost if this government will start focusing on infrastructure, decreasing poverty, eliminating corruption and teaching citizens to be disciplined and respectful to one another.
Another is to ensure security eliminating terror threats, ending wars with rebels and separatists.